In America, millions of children and families face hunger and food insecurity daily. Food insecurity is prevalent and happens in every county in the U.S., and for many that is hard to comprehend.
Nutrition is critical to childhood development and because Nutra Blend understood the role it played in food supply, they decided to take action.
Children who face hunger are at a serious disadvantage. They can experience Experience developmental impairments in areas like language and motor skills.
Children who face hunger can experience behavioral problems. As they grow up, kids struggling to get enough to eat are more likely to have problems in school and other social situations.
Nutra Blend partners with it’s customers to provide food to hungry kids in communities across the United States.
In 2014, establishing the Drive to Feed Kids initiative, a partnership between NB, its customers and vendors was designed to help provide meals to hungry children in the United States.
Outreach across the U.S. rapidly spread, as NB customers became aware of the needs in their local communities. They established backpack programs and held fundraising events.
In its first year of conception, the Drive to Feed Kids initiative helped supply 7 million meals across the U.S., due to the generous support of its customers and vendors. NB provides access to event planning, marketing and financial support to its customers to further support the cause.
Backpacks programs across the nation were stepping up to the challenge by filling bags weekly with easy-to-prepare foods for children, but the bags were lacking an animal protein source.
Nutra Blend collaborated with its vendors to provide a viable solution to access to animal protein in 2016 by establishing the Main Course Project.
This program was designed to supply meat sticks to backpack programs across the U.S. Today, more than 720,000 meat sticks have been distributed since the conception of Main Course Project.
In 2017, NB further expanded its MCP program to include shelf-stable milk. Today, more than 290,856 cartons of milk have been distributed across the U.S. The Main Course Project became a part of Drive to Feed Kids as food donations (meat sticks and milk) in 2020.
HOW TO PARTICIPATE
Nutra Blend customers can parcitipate in Drive to Feed Kids. Use the sign up form below to enroll in the program. Your NB Sales representative will be there to assist you every step of the way.
Host a Drive to Feed Kids Event
Hosting a local fundraiser is a great way to raise funds for your local backpack program while engaging with your community. View the event guide to learn how you can host your own Drive to Feed Kids.
Make a Donation
If you are a participant in the Nutra Blend Customer Rewards Program, you can donate your rewards points to make a donation of funds, milk or meat sticks to your local backpack program. Sign in to your NBCRP account to get started.